About Us
Built by tradies, for tradies
b.cubed™️ is an Australian-owned brand run by people who still work on site. We know what a long day on the tools does to cheap gear, because we've thrown out plenty of it. So we started making the stuff we actually wanted to carry.
It started with smoko
THE CUBE came first. Every lunchbox we'd bought either leaked, fell apart at the zips, or had warm drinks in it by 10am. So we built one that doesn't: a 12-litre insulated box with a tough 840D TPU shell, reinforced zippers, a padded carry strap, a built-in bottle opener and room for a full day's food or 18 cans on the weekend. It's backed by a 12-month warranty because we expect it to last a lot longer than that.
Now the rest of the kit
The range has grown to include the 5 Panel Work Cap and the Premium Cotton Work T, a heavy 220gsm combed cotton tee that holds its shape wash after wash. Put them together with THE CUBE and you've got THE FULL KIT, the easiest way to sort out a new apprentice or yourself.
What we stand for
- Built by tradespeople. Every product is designed and tested by people who use it on site.
- Tough by default. If it won't survive a ute tray, a wet trench and a Melbourne summer, we don't sell it.
- Fair prices. Premium gear without the premium mark-up, and 100% tax deductible for Australian tradies.
- Local. Dispatched from Victoria, delivered Australia-wide in 2–10 business days.
What's next
We're working on more workwear, bulk and team orders for businesses, and the b.cubed Academy, a way to connect apprentices with employers and mentors. Join the crew list at the bottom of the page and you'll hear about it first.
Thanks for backing an Aussie brand. Ready to get to work? So are we.
