b.cubed · Built on site, in Victoria

Built by the blokes from the jobs you work on.

We’re not designers sitting in an office guessing what tradies need.

We’re the blokes on the jobs too.

We’ve spent years carrying the gear, wearing the workwear, losing tools, wrecking shit and putting up with products that could have been designed a whole lot better.

So we decided to build our own.

b.cubed is about making better gear for the people who actually use it.

Products that are practical.

Products that last.

Products that make sense on the job.

We test them ourselves. We listen to other tradies. We find what doesn't work, fix it and keep going until we get it right.

We're not trying to reinvent everything.

We're just trying to make the gear we reckon should already exist.

And we're building b.cubed the same way we approach a job:

Have a crack. Find the problems. Fix them. Make it better.

— Braydn & Todd, founders

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Our mission

Put the worker first. Every product, every decision, every dollar we spend has to make a tradie's day on site a bit better, or we don't do it.

Grow b.cubed Australia-wide. From Victorian sites to every state and territory, we want b.cubed gear in every ute, on every crew, and in every apprentice's first kit.

What we stand for

  • Worker first

    Designed and tested by people who use it on site every day. If we won't carry it ourselves, we won't sell it.

  • Built tough, priced fair

    Premium materials without the premium mark-up. 12-month warranty on THE CUBE, 30-day returns on everything.

  • Back the next generation

    Apprentice starter kits today, the b.cubed Academy tomorrow: connecting apprentices with employers and mentors across Australia.

  • Aussie-owned, Aussie-grown

    Run from Victoria, shipping nationwide. The goal is a b.cubed crew in every state.
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