Our Mission

Built Tough, Just Like You

At b.cubed, we are committed to fueling the hardworking tradespeople who build, repair, and power our world. Our durable, high-performance lunchboxes are designed to keep your meals fresh, secure, and ready whenever you need them—no matter the job site conditions. Built tough to withstand the demands of the trade, we ensure that every lunch break is as reliable as the work you do. Because you don’t just work hard—you work smart.

Here are reasons why you'll love b.cubed

Built for the Trades

Designed with rugged, job-site-ready materials, our backpack can handle the toughest conditions while keeping your gear, meals, and essentials secure.

Smart Storage & Organization

Multiple compartments, insulated sections, and tool-friendly pockets ensure everything has its place, making your workday more efficient.

Comfort & Durability

With padded straps, reinforced stitching, and a weather-resistant design, our backpack is made for all-day comfort and long-lasting performance.

Join over 5000 Aussies and upgrade your smoko today

Buy from b.cubed today to experience smoko on a new level. All our products are are backed up by our 30-day risk free trial so shop today!